Transforming Lead Generation for a Dental Clinic. From a Struggling Practice to 193 High-Quality Leads Reducing Cost Per Lead from Rs 357 to Just Rs 64.
Brief
A struggling dental clinic was paying Rs. 357 per lead but receiving low-quality inquiries. By refining targeting, testing creatives, and improving follow-ups, we generated 193 high-quality leads while reducing the cost per lead to just Rs. 64, ensuring consistent patient growth.
Before
After
The Challenge
- Small and limited audience
- Slow follow-ups (2–3 days), leading to lost conversions
Solution & Strategy
- Refined audience targeting to improve lead quality
- Tested multiple creative formats to find the best-performing ads
- Implemented a 30-minute follow-up system to maximize conversions
Results
- 193 high-quality leads generated
- Cost per lead dropped from Rs. 357 to just Rs. 64
- Helped the clinic grow with a steady flow of new patients
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